Apple turns 50 this year—which is a good moment to ask how a scrappy computer company became one of the most influential forces in modern life. In Apple: The First 50 Years, David Pogue takes us inside the legends, the near-death moments, and the reinventions that built the Apple we know now. Then we flip to the pressure campaign trying to curb Apple’s power: iWar by Tim Higgins follows the escalating battles over the App Store—from Fortnite and Spotify to regulators and rival tech giants—revealing what’s really at stake when a platform becomes an empire.
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