"STRAY KIDS HIT NO. 1 FOR THE FIRST TIME ON THE BILLBOARD CHART WITH 369K SALES"

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In this segment of Notorious Mass Effect, analytic dreamz delivers a key breakdown of Stray Kids’ This & That. The 10th mini-album debuted at No. 1 on the Billboard 200, Top Album Sales, World Albums and Vinyl Albums, marking the group’s first vinyl chart leader and ninth consecutive Billboard 200 No. 1. It opened with 369,000 units, including a career-best 357,000 pure sales. First-week Hanteo sales reached about 3.28 million. The title track entered the Hot 100 at No. 38. Released August 7, 2026 through JYP and Republic, the eight-track project extends Stray Kids’ global physical and chart dominance.

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