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In this segment of Notorious Mass Effect, Analytic Dreamz analyzes the #SaveMassEffect campaign after EA closed BioWare and canceled Mass Effect: Universe. The petition hit 250,000+ signatures with support from Shepard actors Jennifer Hale and Mark Meer. Cover the Times Square “Keelah Si’yah” billboard, $5,660 fundraiser for ads near EA and The Game Awards, calls to resume development or license the IP, Expanse revival parallels, and efforts to support laid-off developers. Complete breakdown of the movement to revive the franchise.



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