In this episode, we chat with Forbes Contributor, David Prosser. After “falling into” financial journalism at the start of his career, David has spent nearly 30 years at some of the UK’s most well-read publications, including the Daily Express and The Independent. Since going freelance a few years ago, David now balances journalism - including writing for Forbes - with his editorial consultancy.

In our discussion, David demystifies the Forbes Contributor Network, describes how trends cycle through business journalism, and explains why it matters to PRs that he starts many of his stories with a ‘problem statement.’

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