Changing your mind is part of building an authentic brand.
In this episode of Congruent, Jaden Hummel sits down with entrepreneur, thought leader, and personal branding expert Amy Mashburn to talk about identity, reinvention, visibility, and what it really means to choose yourself.
Amy has spent more than a decade building businesses online. She's navigated sobriety, motherhood, personal branding, and major career pivots, and through every season she's practiced something that's harder than it sounds: you are allowed to become someone new.
Jaden and Amy talk about the grief of outgrowing an old identity, and why stepping into a version of yourself you haven't met yet can feel uncomfortable. Amy shares how sobriety became one of her first experiences of choosing herself over other people's expectations, and how that same practice has carried through motherhood, business, and her career.
They also get into what it's like to build a personal brand online. When thousands of people can have opinions about you without knowing you, how do you stay grounded? How do you handle criticism, misunderstanding, and the pressure to stay consistent with things you said years ago? Amy's answer: let people have their opinions and keep choosing yourself.
Then the business side. Why you don't have to share everything online to build something successful, the difference between being an influencer and being a business owner, why experimenting beats waiting for the perfect blueprint, and how to build a business around the life you actually want.
In this episode:
— Why changing your mind can feel like an identity crisis
— The grief that comes with outgrowing an old version of yourself
— Choosing yourself over belonging and other people's expectations
— Handling criticism and misunderstanding as you become more visible
— Why you don't have to process your life in real time on social media
— Building a personal brand vs. building a business
— Experimenting instead of waiting for the perfect strategy
— Learning to trust yourself after years of looking outward for answers
— The role of coaches, mentors, and people who ask better questions
— Designing a business around your real life and capacity
— Building wealth without sacrificing your family, time, or nervous system
— Giving yourself permission to be bad at something before you're good at it
— The freedom of realizing you're allowed to mess up in public
One of the most powerful ideas in this conversation is that the next version of you may not feel familiar at first. Alignment doesn't always feel comfortable. Sometimes becoming who you want to be means doing things that feel completely foreign. And sometimes the biggest act of congruence is deciding you no longer need to convince everyone else that you're allowed to change.
Reinvention • Identity • Personal branding • Sobriety • Entrepreneurship • Self-trust • Visibility • Building a business you love
Follow Amy on IG & learn more about her work
https://www.instagram.com/amymashburnofficial/
Work with Jaden Hummel
Join Open Field, the ongoing coaching advisory for soul-led founders
https://www.jadenhummel.com/open-field-coaching
Follow Jaden on IG
https://www.instagram.com/jadenbhummel/
