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This week 📢I talk🎙️with Kate Jerkens at Uncle Nearest, Ella Parlor with EP Consulting and Caitlyn LuBell at BoozeBiz and we discuss the beverage industry changes and updates in 2026. 👏🍷 🎇 🎉 ✨ 👏🥂 😁
👀📹 Watch here: 👉👉 YouTube🚀✨🍹
CBS Sunday Morning 6 min Video Presentation Presented
Is beverage alcohol really declining—or are consumers simply drinking differently?
In this Thirsty Thursdays @3PM EST industry discussion, Jessie Ott sits down with Kate Jerkens, Caitlyn LuBell and Ella Parlor to unpack the shifts reshaping beverage alcohol—from the RNDC/Reyes distribution shakeup to RTDs, non-alcoholic beverages, premiumization, consumer spending, data and AI.
🔥 Key Takeaways:
📦 Distribution is changing: What the RNDC/Reyes transition could mean for suppliers, sales teams and brands.
🍹 RTDs & NA keep reshaping the market: Traditional beverage categories are becoming increasingly blurred.
💸 Consumers are changing occasions: $20+ cocktails and affordability pressures may mean drinking at home or drinking less often—not necessarily abandoning alcohol.
🥃 Premium still matters: Consumers may buy less while trading up when the occasion is worth it.
⚽ Experiences drive spending: The World Cup discussion shows consumers will still spend when the experience matters.
📊 We may have a data problem: Traditional datasets don't always capture independent retail, on-premise or emerging categories.
🤖 AI could transform beverage sales: Imagine turning photos of back bars and menus into actionable inventory and sales intelligence.
The big question: Are consumers drinking less—or are they simply drinking differently?
🎧 Listen now and join the conversation!
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