Jermane Cheathem has spent more than 20 years in commercial equipment finance and his referral partners made him over $50 million in closed deals. He's the only guest that appeared on this podcast 3 times. And for a good reason. I always learn something new from him and I bet you will too.
At his peak he made 300 cold calls a day. Today he works the same four hours and makes none of them, and one coffee at a Starbucks turned into $6.4 million in deals. So I asked him what all that activity was protecting him from, why founders keep buying tactics that make things worse and what a box of chocolates in Dubai has to do with any of it.
Then I put my own business on the table. Two offers, revenue split down the middle and a client description I was sure was specific enough. In about seven minutes he showed me I had been describing the wrong person and who I should have been talking to instead. I told him I would make the call the same day.
If you keep adding funnels, ads, and tools to a business that still feels stuck, this episode gives you a perspective that might change the way you do business forever. Enjoy!
🟪 Timestamps
(00:00) The Fix That Makes Things Worse
(06:04) What 300 Calls a Day Was Hiding
(11:16) Same Four Hours, Different Game
(15:10) The $6.4M Coffee
(21:29) Who Else Needs Your Client to Win?
(27:47) The $30 Chocolate
(36:24) The Deal He Found Playing Basketball
(41:00) My Business on the Table
(44:35) The Only Person I Should Be Talking To
(49:07) Before You Buy Another Tactic
🟪 About the Guest
Jermane Cheathem has spent more than twenty years in commercial equipment finance. He runs Creators Learn, where he trains equipment finance brokers to build businesses on referral partners instead of cold outreach, and his site credits those partners with more than fifty million dollars in closed deals. He is based in Scottsdale, Arizona.
He left corporate employment in 2016 and built his finance company from scratch, with no capital and no employees.
🟪 Connect with Jermane Cheathem
- LinkedIn: https://www.linkedin.com/in/jermane-cheathem/
- Website: https://creatorslearn.com/
- YouTube: https://www.youtube.com/@jermanecheathem
🟪 Connect with Gabe Marusca
- Website: https://www.gabemarusca.com
- YouTube: https://www.youtube.com/@gabemarusca
- LinkedIn: https://www.linkedin.com/in/gabemarusca
- Instagram: https://www.instagram.com/gabemarusca
- X/Twitter: https://x.com/gabemarusca
- Facebook: https://www.facebook.com/gabemarusca
- TikTok: https://www.tiktok.com/@gabemarusca
