Personalization at Scale: How AI Is Transforming B2B Marketing

For decades, personalized marketing has been a promise that businesses have struggled to deliver. Now, AI is making it possible to move beyond generic campaigns and create experiences tailored to individual buyers.

Join this episode of InsideAnalysis as Eric Kavanagh speaks with Matthew Langie, Co-Founder and CMO of Personize, about how the company combines CRM and external data to build detailed customer profiles and deliver more relevant marketing across ads, email campaigns, and landing pages. They explore how AI is changing B2B marketing and helping companies make every customer interaction count.