S3E3_Understanding Sales Enablement & Building a formidable PMM-Sales relationship

"I do not think that most startups in Nigeria and even Africa have what is called Sales Enablement in place."

Do you agree? 👀

Well, those are the words of Omolara Sanni, a Product Marketing Manager at InCash, and my co-pioneer at the ⁠⁠African Product Marketing Pioneers (APMP).

Following her bold, "non-data-backed" claim above, which turned out to be true 😀, I brought Omolora onboard to help us understand the "what and how" of Sales Enablement. Listen in to hear how she uses a "school Inter-house sports" analogy to explain the concept of Sales Enablement 🙌

Amongst all the good stuff, she emphasized one important message - PMMs need to cultivate a great relationship with their Sales team.

Keep an eye out for Omolara's Treford Masterclass coming up on April 27, where she will be doing a deep-dive on Sales Enablement.

🥁🥁This episode is sponsored by a community of ⁠African Product Marketing Pioneers⁠. APMP is a community where African Product Marketing Managers can share and learn from each other's knowledge and experiences. Whether you're a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you. If you would love to be part of the APMP community, join ⁠here⁠.

🚀The Product Marketing Starter Podcast is now available on ⁠Apple podcast⁠ and literally any other podcast platform you can think of 🤸⁠

#PMStarter⁠ ⁠#podcast⁠ ⁠#AfricanPMMs⁠ ⁠#ShineALight⁠ ⁠#productmarketing⁠ ⁠#Sales #SalesEnablement