Sales teams have been stuck in the same operational loop for years. Reps spend the majority of their time on research, list building, and administrative work instead of selling. Most organizations have accepted this as normal. The question is whether AI is finally changing the math or just adding more tools to a broken system.
Liam Collins from Instantly.ai joins the show to break down where AI is actually delivering in the sales process versus where the hype is outrunning reality. He brings a practitioner's view of what it takes to build modern GTM systems, from autonomous agents that handle full workflows to no-code tools that put that power in the hands of business operators without engineering support.
This episode covers what the shift toward GTM Engineering means for revenue teams, how the best salespeople are evolving from prospectors into system designers, and what a leaner, more automated go-to-market organization looks like in practice.
Podden och tillhörande omslagsbild på den här sidan tillhör
Omni Lab. Innehållet i podden är skapat av Omni Lab och inte av,
eller tillsammans med, Poddtoppen.
