Why is your online store missing 20% of its revenue, and which emails are supposed to be bringing it in? For that and more, follow us here and subscribe to our YouTube channel!
In this solo episode of Built Online, Cody McGuffie breaks down the three email flows that serious online stores run quietly in the background, making them around 20% of their revenue every month. He walks through what most stores actually do with an email address after they capture it, why email is the one channel you own outright, and the simple math that makes a list worth building.
If you are collecting emails and doing nothing with them, or you have no list at all, this is a direct walkthrough of the welcome series, the abandoned cart sequence, and the post purchase flow, plus exactly where to start from zero.
If you are building something online and want tools to help you move faster, try EverBee and OpoShop for product research, launching your own brand, and building a business you actually own.
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RESOURCES:
- OpoShop: https://oposhop.io/?via=podcast-youtube-oposhop
- EverBee Research: https://www.everbee.io/?via=podcast-youtube
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