What if the reason you keep avoiding a difficult conversation has less to do with courage and more to do with your why? In this episode, I'm breaking down why leaders often disguise self-protection as logical reasons for delaying tough feedback, and how to recognize when discomfort (not timing, relevance, or uncertainty) is really what's holding you back. You'll learn how to uncover a compelling reason for having the conversation, separate genuine concerns from excuses, and connect feedback to the growth and development of the person receiving it.
