African basketball has the talent. Now comes the challenge of building the businesses, facilities, and development systems around it.
On this episode of The Constant Sports Podcast, I sit down with Yusef Aziz, President & CEO of Azomco Global, to talk about building a basketball organization from the ground up in Kigali, Rwanda.
We discuss Yusef's journey, why he chose Rwanda, building Azomco Basketball Club, player development, women's basketball, facilities, sponsorship, investment and the continued development of the Basketball Africa League.
We also get into a bigger sports-business question: What needs to be built for African basketball to reach its commercial potential?
Azomco's men's team climbed from Rwanda's Division 2 into the country's top division, and the organization is now pursuing a broader vision around player pathways and basketball infrastructure.
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