Steve and Lou are joined by Alex Cassidy, Managing Director of NeoMam Studios, for a special bonus episode of the Digital PR Podcast, hosted live at Propellernet HQ. They discuss generative AI, fake experts and the fight to keep PR human. Alex shares why NeoMam has kept generative AI out of its workflows, the story behind the fake experts investigation with Press Gazette, and what the shift towards subscription media means for the future of digital PR.
00:00 - Introduction and Welcome Back
01:43 - Neomam's Stance on Generative AI
04:47 - Efficiency, Scale and the Case Against AI Workflows
07:11 - Red Flags: Accuracy and Originality
10:41 - AI Assisted vs AI Generated
17:35 - What Clients Are Actually Asking About AI
19:38 - Junior Talent and the Skills at Risk
26:22 - The Joy of the Work and Why It Matters
30:26 - The Fake Experts Investigation with Press Gazette
37:01 - Dog Astrologists and Where You Draw the Line
40:23 - Self-Regulation and Industry Standards
42:33 - The Future of Press and Digital PR
Check out the full transcript here.
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About the Digital PR Podcast
Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.
To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.
The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.
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