A town hall can announce a transformation, but it can’t make change happen on its own. Matt sits down with Sylvia Maldonado, a fractional communications chief, to unpack why organizations often get transformation and change communications wrong. Sylvia explains why communications leaders need to think like business partners and help employees understand what’s changing, why it matters, and what’s in it for them.

What you’ll learn in this episode:

  • Why the “one and done” town hall mentality doesn’t work
  • How leaders can make transformation communications more human and effective
  • Why CEOs, managers, peers, and frontline employees all have a role in communication
  • How to connect communications and content to real business outcomes

Check out Sylvia on LinkedIn!

https://www.linkedin.com/in/sylviamaldonado/ 


 

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