Building a Sustainable (and Successful) Beauty Business with Agatha Relota Luczo

After a wildly successful career in modeling, Agatha Relota Luczo returned to her family’s ancestral roots in Sicily (literally) to found Furtuna Skin — a fully regenerative line of luxe skincare. Now the brand’s Founder and CEO, she shares the magic of La Furtuna Estate, the 800 acre farm behind Furtuna Skin, as well as the challenges involved in scaling a business while remaining steadfast in her dedication to quality, sustainability, and transparency. In this episode we talk about:

• The complex process of developing a bespoke formula from scratch (it ain’t easy, folks!)
• How Furtuna Skin found their niche in an overly crowded industry
• Why “wildly potent” ingredients matter for skincare efficacy
• Why Agatha initially chose to be the Chief Creative Officer and NOT the CEO of the company she founded
• What “regenerative beauty” means and how it differs from clean beauty
• How to avoid being green-washed by the other beauty brands
• The challenges of scaling a business while maintaining high sustainability standards — and how to overcome them
• How Agatha juggles parenting four kids while running a business

Want to experience the magic of Fortuna Skin for yourself? Agatha is offering a special discount exclusively for Full Plate Full Cup listeners! Use code FPFC20 to take 20% off your next order. Limit one per customer, valid three months from 3/24/24.

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