How many times have you told yourself:
“I’ll do it when I’m ready.”
“I’ll raise my prices when I feel more confident.”
“I’ll reach out to planners when my portfolio is better.”
“I’ll launch the offer when everything is in place.”
“I’ll do the big thing when the timing feels right.”
In this episode, Jeni challenges the idea that readiness is something you need to feel before you move.
Because there is a really good chance that feeling is never coming.
You may still be scared.
You may still feel uncertain.
You may still have that tight feeling in your chest telling you that this is a big deal.
But when you do the thing scared, survive it, learn from it, and keep moving, you become a little more ready for the next thing.
Jeni explains why “I’m not ready yet” is often fear wearing a responsible outfit. Sometimes it sounds like preparation, but underneath it is fear of failing, fear of being judged, fear of charging too much, fear of looking stupid, or fear that nobody will buy.
The answer is not to wait until the fear disappears.
The answer is to take action anyway.
Jeni also shares why confidence comes from repetition. You do not become confident doing consultations before doing consultations. You do not become confident with installations before doing installations. You get the rep, then another, then another.
Eventually, your brain starts collecting evidence that you can handle it.
Confidence is evidence you have collected about yourself.
She also talks about keeping promises to yourself, allowing your first attempts to be imperfect, using the 70% rule, and choosing the smallest brave action instead of overwhelming yourself with the entire goal.
You do not need certainty.
You need the next move.
In this episode, Jeni talks about:
- Why waiting to feel ready keeps people stuck
- How “if and when” thinking delays action
- Why “I’m not ready” can actually be fear in disguise
- The difference between preparation and procrastination
- Why confidence comes from repetition
- How keeping promises to yourself builds self-trust
- Why practice makes difficult conversations easier
- How repetition improves your sales and consultation process
- Why your first version is allowed to suck
- Why your first attempt should not look like someone else’s hundredth
- The danger of requiring certainty before acting
- Using the 70% rule to move faster
- Finding the smallest brave action
- How to make big goals feel less intimidating
- Why CEOs make decisions without perfect information
- The Decide, Do, Discover framework
The 70% rule
When you are roughly 70% ready, move.
You do not need every answer.
You do not need perfect confidence.
You do not need a guarantee that it will work.
If you know enough to make a reasonably smart decision and the consequences are recoverable, stop researching the shit out of it and go.
The other 30% often comes from doing.
The Decide. Do. Discover. framework
Decide
What are you actually trying to do?
Do
Take the smallest meaningful action.
Discover
Use what happens to decide your next step.
Sometimes the action gives you the answer.
Examples
Want to raise your prices?
Raise the next proposal.
Want to connect with planners?
Email one.
Want to start doing installations?
Create one controlled portfolio opportunity.
Want to show up more on Instagram?
Post one 30-second talking-head Story.
Want to network?
Invite one vendor to coffee.
You do not need to conquer the whole thing today.
You just need the next brave move.
Key takeaway
Ready is not a prerequisite for action.
You may never wake up one morning and suddenly feel completely ready.
So stop making readiness the requirement.
Be scared.
Be imperfect.
Be 70% there.
And take the next fucking step anyway.
