In this episode, Kelly sits down with Aubrey Bergauer to explore what it really means to run a performing arts organization like a business, without sacrificing artistic integrity. Known for her transformational leadership at arts organizations, Aubrey shares data-driven strategies for growing audiences, generating new revenue, and improving retention.
They discuss the importance of the newcomer experience, how to turn first-timers into loyal supporters, and what hiring, auditions, and programming might look like for a more inclusive future. Pulling from Aubrey’s groundbreaking book Run It Like a Business, this conversation is a must-listen for anyone who wants to see the arts thrive.
More about Aubrey and her book Run It Like A Business Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art
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