WGSN CEO Carla Buzasi speaks with WGSN Head of Retail Forecasting Laura Saunter, about why service is becoming retail’s biggest differentiator where the human is becoming more valuable than ever.

They explore how AI is changing the role of store associates, why beauty is leading the way, and which customers and markets may shape the future of retail service. Listen in to find out how your customers want to feel, be seen and served.


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