Would YOUR clients drive 6 HOURS to come see you? Esthetician Marija DeVita has one who does. THIS is why

I just interviewed Marija DeVita of Tala Wellness in Summerville, South Carolina — and within about 5 minutes of talking to her, I understood why she has clients who have stayed with her for 13+ YEARS and 110+ Google reviews.Marija is hilarious. Quick-witted. Charismatic. And most importantly…She is MEMORABLE.And that’s one of the biggest lessons from this interview.We talked about:

• •  How her recent Open House brought in 29 people — including 10 new prospects — and 2 of those new people purchased bundles
  •  Why she purposely sits at community tables in coffee shops and starts conversations
  •  How she uses humor and shock value to make sure people remember her
  •  How she partners with local artists and displays/sells their artwork inside her business
  •  Why her goodie bags contain her BEST stuff, not the cheap leftovers
  •  The hilarious way she personalizes gift cards so both the buyer AND recipient remember the experience
  •  Why she creates little events and “Girl Time” opportunities instead of waiting for clients to magically appear
  •  The HUGE difference between a transactional client and a relationship client
  •  Why she once dressed like an ELF and took photos with her clients 
  •  Why some of her clients literally have pictures of Maria framed alongside their family photos
  •  And why estheticians should STOP SLEEPING ON FACEBOOK. If you think FaceBook is only for Grandmas, well: Grandma has daughters. Grandma has grandkids. And Grandma talks. 

But one of my favorite things about Marija?She understands that YOU are part of your marketing.Her grandmother was an herbalist and beekeeper in Croatia who delivered 483 babies with her own two hands.That’s a story you remember.Marija doesn’t try to sound like every other esthetician.She lets people know Marija.And that’s why this interview is worth watching.If you’re wondering why some estheticians have clients who constantly cancel while others have clients who will literally drive SIX HOURS to see them, watch this one.There is a BIG difference between getting someone to book an appointment……and building a relationship where they wouldn’t dream of going anywhere else.Marija understands that difference. Watch my interview with Marija DeVita of Tala Wellness below.And when you’re done, ask yourself:“What am I doing that makes ME memorable?”