Founders spend a lot of time chasing visibility. KJ Blattenbauer, founder of Hearsay PR and author of the book Pitchworthy, starts somewhere much more uncomfortable: deciding what you want to be known for.
After nearly three decades in public relations, KJ has seen talented founders obsess over Forbes features, dream about going viral, and hope one big media hit will finally change everything. But before she talks about podcasts, press, or publicity, she asks every client the same question: What do you want to be known for?
And according to KJ, that's where most people get stuck.
In this episode, KJ shares why PR has a PR problem and why visibility alone isn't enough to build authority. We unpack the difference between being seen and being remembered, why the most qualified person in the room isn't always the one who gets noticed, and how unclear messaging can quietly undermine every marketing effort that follows.
We also dive into what actually makes someone pitchworthy, how to identify the audiences that matter most, and why one press hit should never be treated as the finish line. From creating repeatable language to turning a single media feature into months of content, KJ shares the framework she uses to help experts go from unknown to impossible to ignore.
If you've ever watched someone with less experience land bigger opportunities, this conversation will challenge what you think creates recognition and what it really takes to become the person people talk about when you're not in the room.
Links Mentioned
Pitchworthy & the Pitchworthy Workbook
Hearsay PR
Pitchworthy Checklist
Planable
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