Eric Seufert joins to dissect AI hype, marginal ROAS, Jeremy Bentham's legacy, and managing a multi-million-dollar marketing budget that falls empirically short. WE discuss:
How do you evaluate an “AI startup” in 90 seconds without being duped?
Can LLM-driven hypothesis testing replace the Monday creative meeting and outperform it?
If marginal ROAS is the real constraint, why do teams still optimize to averages?
When should a Battlefield-scale launch actually spend less on day one and wait two weeks?
Why did free-to-play economics conquer games but stall on platforms like Twitch or Spotify?
Will AI-driven volatility make electricity markets funky?
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