Successful startups don't create demand. They position themselves in the path of existing demand.
In a good market, customers provide their own motivation.
Your job isn't to create customer motivation; it's to find where it already exists and then build something that satisfies it.
Timestamps:
00:00 I was listening to the Offsite podcast. 00:20 What does it take for a customer to take out their credit card? 00:46 How high is the customer's desire for the product? 01:23 When will a customer buy even when there's friction? 01:59 The pitfalls of optimizing a product when there's no demand 02:45 A framework for assessing Market Demand 03:21 Conclusion
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