Do I want it the most?

I've been listening to David Senra's podcast lately. He keeps quoting Joshua Kushner: 

"If you have to pick between the person who's the smartest, the person with the most experience, or the person who wants it more, you always pick the person who wants it more."

That idea really resonates with me. If you're going after a big goal, like building a product or starting a business, you can't afford to build something average. Why? Because customers don't look for mediocre products; they look for "the best."

So you need to be honest with yourself: can you be in the top 5% in your category? Are you going to be the person who wants it the most?

And then the follow-up question: if you make it, is it going to be worth it? You could be the top restaurant in your town and find out the prize for winning is a business that puts you deeply in debt.

In this episode, I talk about power laws, figuring out what you truly want, why AI is making some rare skills average overnight, and what my friend Ruben Gamez says most marketers are getting wrong about AI. Plus a note from future me: wanting it the most doesn't mean killing yourself working too hard. It means focusing on the stuff that actually moves the needle.

Chapters:

• (00:00) - The Power of Wanting It Most

(00:59) - Aiming for the Top 5 Percent (02:56) - Defining What You Truly Want (04:28) - Adapting to Changing Skills and AI (06:01) - Focusing on What Actually Matters

Mentioned in this episode:

• David Senra episode of Founders
• Ruben Gamez's marketing advice tweet