Price is always top of mind for customers, but what really drives buying decisions in retail? In this Tricks of My Trade of a retail buyer podcast episode, Shailee Desai sits down with Kat Krakowiak, a negotiation consultant at The Gap Partnership with over a decade of experience in retail.
From managing category strategies to balancing short-term wins with long-term growth, Kat shares what it takes to navigate the high-stakes world of buying.
Key highlights:
✔️ How do retailers plan for the year ahead?
✔️ What role does negotiation play in securing the best deals?
✔️ And how can suppliers position themselves for success?
Tune in as we unpack the hidden complexities behind every product on the shelf.
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