The outdoor industry depends on public lands. So why does it sometimes seem reluctant to fight for them?
Chris Keyes, founder and executive director of public lands newsroom RE:PUBLIC, returns to The Rock Fight to talk with Colin about the industry's response to the growing number of threats facing America's public lands.
Chris and Colin discuss what brands can do beyond posting another carefully workshopped statement on social media, why encouraging people to vote might be the industry's most effective move, and how RE:PUBLIC's first year is demonstrating that good old-fashioned outdoor journalism can still make a difference.
Topics / Chapters
02:08 – Why the Outdoor Industry Needs to Get Loud
06:32 – Chris Keyes Joins The Rock Fight
07:50 – One Year of RE:PUBLIC
09:27 – Is the Outdoor Industry Doing Enough?
10:59 – Why Brands Have Been Reluctant to Speak Up
13:44 – How Corporate Ownership Changed Outdoor Activism
14:42 – The Business Case for Defending Public Lands
16:50 – One Thing Every Outdoor Brand Can Do
17:57 – Why Today's Public Lands Fights Are Harder to Communicate
19:09 – Stop Posting Links and Start Driving Action
20:33 – Why You Can't Compare Every Brand to Patagonia
22:12 – If You're Going to Speak Up, Say Something
23:24 – How Journalism Can Actually Create Change
Read RE:PUBLIC's job performance review for Doug Burgum here.
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