Have you ever heard of the "Costco Effect?"


My husband does not care for wasting food. It makes him irate when we have to throw food out without using it. So when we buy produce in bulk at Costco and don't use it, it's a problem...


Yet, we keep going back.


Why is this? Why do we keep bringing home so much and never using it?


Because it feels more cost-effective.


Even if we're getting too much for us to actually use, it feels cheaper than getting only as much as we WILL use at a different store.


How does this connect to investing? Let me explain...



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