Destination Cape Breton has launched a 2026 campaign to encourage longer stays. It’s a strategy with a sound economic argument, and it has the potential to improve environmental and community stewardship as well. CEO Terry Smith tells us how it came to be. He also shares steps the destination is taking toward cultural sustainability, including an agreement with Nova Scotia Indigenous Tourism, support for youth training opportunities, and greater visibility for Mi’kmaw place names, alongside the many cultural groups that make this island home.
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