In this episode, I sit down with Michelle Gifford, an Instagram strategist who’s helped build six, seven, and eight-figure brands through her agency, and is also a mom of five. This conversation is for any woman trying to grow a business in a full, real life and wondering if she’s doing it wrong.
We talk about Michelle’s non-linear path from an Etsy shop to building a successful agency and why nothing you’ve lived is wasted. We dive into why so much mainstream business and marketing advice doesn’t work for moms, and why choosing mentors who actually understand your season of life matters more than flashy credentials.
Michelle breaks down what sustainable Instagram growth really looks like, including the difference between attraction, nurture, and sell content, why virality isn’t the goal, and why building an email list and owned platforms is essential for long-term success.
We also have an honest conversation about motherhood, guilt, and the fear that building a business will harm your kids. Michelle shares why your business isn’t ruining your children and how entrepreneurship can actually make you a more fulfilled, present mom.
We close with a powerful reflection on radical ownership, choosing the life you actually want, and what it means to live a revolutionary life alongside motherhood.
You can connect with Michelle on Instagram at @iammichellegifford and listen to her podcast, The Social Strategist Podcast here: https://podcasts.apple.com/us/podcast/from-goals-to-execution-how-high-performing-moms-actually/id1440084675?i=1000744285271
Join Michelle and 30+ other incredible speakers taking the stage at ALIGN, a powerful personal growth and business expansion conference, held in San Diego, January 22-25.
Use code ALIGN20 to save 20% on tickets at aligneventslive.com
