Brian is the Founder and CEO of Reforge, former VP of Growth at Hubspot, and he is one of the most prolific minds in the product-led growth era, he has built, scaled, and taught Product and Growth since the early 2000s.
In this episode we’ll explore different topics around Product-Led and Community-Led Growth:
What exactly is “product-led growth,” and how can you apply it at every stage of Growth?
Why is PLG the most successful way to acquire customers?
How to build a product-led motion process at early-stage companies?
What’s unique about the new generation of fast-growing software companies?
What are the shortcomings of Product-Led Growth motion in these (typically horizontal product) companies?
What GTM strategies can be applied to horizontal, built-yourself-type of products?
How do Community and Education fit within Growth and should you even be investing in Community?
How can you leverage the community to evangelize and grow your product?
How are work and tools changing in modern organizations?
What’s the next phase of tools and products that’ll empower the individual knowledge workers to adapt the tools to their workflow, and build their own solutions to the problems they are trying to solve?
How will the new generation of children learn software?
What does the world look like in 10 years Product and Growth direction-wise?
Reforge, Brian's company, helps top performers do their best work through advanced professional education programs on Growth and Product strategy.
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