In this episode of Masters of Marketing, we chat with Charlie Grinnell, Co-CEO of market research agency RightMetric.
In sharing his own journey from video production to marketing, Charlie explains why marketers need to think like media companies if they want to effectively compete for audiences’ attention. The content explosion of recent years has dramatically increased competition for attention, meaning brands now need to prioritize quality content as their core product.
We discuss the role of trends in marketing – and why jumping on every trend isn’t usually a good strategy.
Charlie also emphasizes the need for creatives to be focused in their experimentation; setting ego aside and using data such as performance metrics, audience behavior data, and content signals to continuously improve their content.
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