The Way We Source
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66. The Hidden Power of Sourcing: How Strategic Procurement Unlocks Hidden Value

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Most procurement teams miss the potential of sourcing by treating it as a one-and-done task - Oscar Fernández reveals how shifting to continuous discovery can unlock hidden value you didn't know was there.

If you’re tired of sourcing being a boring checkbox or an overhead activity, this episode will challenge your assumptions about how to truly leverage sourcing for competitive advantage.


Oscar Fernández, founder of Procurement & senior partner at Plima, brings over 15 years at the intersection of manufacturing discipline and software chaos. With a background from automotive and high-growth tech companies, he challenges the conventional wisdom that sourcing is just about price and compliance. Instead, Oscar shares how authentic competition, stakeholder alignment, and early leverage create real power—beyond the typical RFP process.

You’ll discover why many procurement functions fall into the trap of process obsession and how shifting focus to market insights, cost modeling, and vendor shaping transforms sourcing from tactical to strategic.

In this episode, we break down:

  • Why most organizations view sourcing as a tedious, compliance-driven activity—and how to turn it into a continuous competitive advantage.
  • The key to creating real, authentic competition instead of superficial "artificial" bids.
  • When leverage is actually created—before the RFP hits the table, not during.
  • How transparency, market intelligence, and timing can unlock massive savings and strategic value.
  • Why the same principles of cost breakdown and vendor transparency from manufacturing can revolutionize SaaS and service sourcing.

Tune in!

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