#114:Do you ever watch Shark Tank and see a really good product that was born out of necessity by a new parent? That’s exactly the story behind ezpz. In this episode, Lindsey Laurain, founder and CEO of ezpz, shares how messy mealtimes with her own young kids led to the original silicone suction mat and eventually a full line of feeding gear designed to support your baby’s feeding and developmental milestones. We also talk about her Shark Tank experience, building ezpz from the ground up, and why thoughtful, developmentally appropriate feeding gear matters when your baby is starting solid foods.
Listen to this episode to learn:
1. How the idea to make silicone suction mats was born out of a real anxiety-inducing problem in her house and how she went from a “piece of plastic crap” prototype to making some of the most revolutionary infant feeding products ever!
2. About the really nasty feedback she got after going on Shark Tank to pitch ezpz, and why declining the Sharks’ deals helped catapult their business while maintaining their core values
3. How quickly their products get ripped off by imposters, why the sub-par products disappear pretty quickly and why she employs a feeding expert in the design of all of their products that babies and children use
Shownotes for this episode can be found here:
https://www.babyledweaning.co/podcast/114
Links from This Episode:
• Viral video Introduction to the Happy Mat Lindsey was talking about that spawned so many knockoffs is here on YouTube
• Follow EZPZ on Instagram @ezpzfun - they’re on Facebook here & the ezpz blog written by their feeding expert Dawn Winkelmann, MS, CCC-SLP is pure gold and you can read her posts here
• If you want to check out the ezpz products, click here to shop & use code KATIE10 for 10% off (this is my affiliate code)
• My favorite ezpz products if you’re just getting started with baby-led weaning are:
• The Mini Mat
• The First Foods Set
• The Tiny Cup
• The Tiny Spoons
• The Tiny Bowl
• Also ezpz has a pet line & it’s called ONO (...as in “Oh, no!” - the words you say when your pet tips their bowl!) The pet bowls are silicone suction ezpz bowls for your animal and the code KATIE10 also works for 10% off on their website here.
• Baby-Led Weaning with Katie Ferraro program with the 100 First Foods™ Daily Meal Plan, join here: https://babyledweaning.co/program
and use the code BLWPOD50 to save $50 when you sign up.
• Baby-Led Weaning for Beginners free online workshop with 100 First Foods™ list to all attendees, register here: https://babyledweaning.co/baby-led-weaning-for-beginners
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Not sure about which foods to offer your baby next? Get your copy of my original 100 FIRST FOODS list on my free online video workshop called BABY-LED WEANING FOR BEGINNERS.
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Want guided help on how to make all of the 100 FIRST FOODS™ safely for your baby? My program BABY-LED WEANING WITH KATIE FERRARO has a 100 FIRST FOODS daily meal plan and everything else you need to start solid foods safely with baby-led weaning. CLICK HERE TO JOIN.
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Be sure to follow @babyledweanteam on Instagram and our Baby-Led Weaning YouTube channel for more information about helping your baby transition to solid foods safely.
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If you learned something from this episode and like this podcast, your review means the WORLD to us and helps other parents find this important evidence-based infant feeding info. Click here to leave a review on Apple podcasts or rate this show on Spotify podcasts and thanks for being a part of this amazing and supportive baby-led weaning community!
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