Ian Johnson has worn a lot of hats throughout his career: automotive technician, high school shop teacher, television host, and now founder of Big Tire Garage and Digital Lug.

In this episode of The Fabricator Podcast, he shares how storytelling, video, and social media can help fabrication and welding businesses build lasting brands, connect with customers, and stand out in a crowded marketplace. He also discusses the evolution of off-road fabrication, what separates effective content from forgettable marketing, and why creating value for your audience matters more than chasing short-term metrics.

This episode was recorded at FABTECH Canada 2025 in Toronto in partnership with Canadian Fabricating & Welding. Learn more about Quotara and FABTECH 2026. Email us at podcast@fmamfg.org with any comments, questions, or suggestions.

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