Why are creators leaving Skool in 2026? Discover the real reasons behind the mass exodus and which platforms creators are switching to.
In this insightful video, we explore why creators are leaving Skool as 2026 ends. We examine shifting dynamics across content-creation platforms, the impact of policy changes, and emerging alternatives attracting talent. Discover the trends influencing this migration and what it means for the future of digital content. Tune in to understand the landscape and why creators are making this pivotal shift.
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Jonathan Denwood & Kurt von Ahnen
Jonathan Denwood
https://www.wp-tonic.com
https://manananomas.com
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#1 - Growth Boost | made Skool pay-to-play.
Skool used to give most communities some free reach through discovery and search. Now it takes at least 30% and up to 70% of sales from those channels. That includes people who already found you on YouTube and just searched your name inside Skool. People call this paying twice: once for the platform and again for the traffic.
It only applies to Skool-driven leads: If a user joins your community through your own direct email invite, a social media link, or an external website, Skool only deducts standard processing fees (either the 10% Hobby fee or the 2.9% Pro fee). The 30% to 70% cut strictly applies to members categorized under the "Skool network" traffic source.
#2 - Skool used to give most communities some free reach through discovery and search.
Now it takes at least 30% and up to 70% of sales from those channels. That includes people who already found you on YouTube and just searched your name inside Skool. He calls this paying twice: once for the platform and again for the traffic.
#3 - Only a few communities get boosted. People estimate Boost picks up only about 1–2% of communities.
Those tend to be the ones already earning the most, trending, or converting best. Smaller or look-alike communities get little or nothing.
#4 - The number of communities is falling.
Skool went from close to 200,000 communities to about 156,000, a loss of at least 30,000 in recent months. He calls it a steady decline, and says many owners now see Skool as "just a platform."
#5 - Without its network, Skool is just another platform.
The main draw was the built-in audience, not the fea...
