Why do some foods feel almost impossible to resist?

Why can you decide to stop eating sugar or certain processed foods, only to find yourself craving them again later?

In this episode of the Kick Sugar Coach Podcast, we sit down with Dr. Claire Wilcox, MD, a board-certified psychiatrist and addiction specialist, to explore the science behind food addiction, cravings, and overeating.

Dr. Wilcox explains what happens in the brain when we repeatedly consume highly rewarding foods and why certain foods can become powerful triggers for wanting, seeking, and eating.

We also explore the connection between food, emotions, habits, conditioning, and self-control, and why the struggle with certain foods may be more complicated than simply having enough willpower.

In this conversation, you'll learn:

  • How the brain's reward system responds to highly rewarding foods
  • Why food cues can trigger powerful cravings and habitual eating
  • How emotional states can contribute to addictive eating patterns
  • What happens when repeated eating strengthens the connection between food and reward
  • Why some people may experience their relationship with food through an addiction framework
  • And what understanding the brain can teach us about changing our relationship with food

If you've ever wondered, “Why can't I stop eating this even when I really want to?”, this conversation offers a fascinating look at what may be happening beneath the surface.

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