Amira’s journey starts far from the traditional fashion capitals. Originally from Kansas, she studied in Texas before moving to New York to build a career in fashion.
Scholarships changed the direction of her life. Through the Fashion Scholarship Fund, Amira was awarded the Virgil Abloh Postmodern Scholarship and later won support a second time, opening doors to industry networks, international experience and new possibilities.
Her career has moved across the business of fashion. From e-commerce at Dickies to wholesale markets, Loewe in Paris, Kate Spade in New York and major department store accounts including Macy’s, Bloomingdale’s and Nordstrom, she has built a strong understanding of how fashion actually works commercially.
Paris changed her view of the industry. Her internship at Loewe gave her a first look at global fashion, international markets and the difference between understanding fashion through an American lens and seeing it through a more global one.
The next generation needs creative and technical skills. For Amira, the business side of fashion is increasingly about data, Excel, numbers, speed and adaptability as much as taste, relationships and storytelling.
