This week's episode, I chat with Chris Zeunstrom, the Founder and CEO of Ruca and Yorba. Ruca is a global design cooperative and founder support network, while Yorba is a reverse CRM that aims to reduce your digital footprint and keep your personal information safe. Through his businesses, Chris focuses on solving common problems and creating innovative products. In our conversation, we talk about building a privacy-first company, the digital minimalist movement, and the future of decentralized identity and storage.

Chris shares his journey as a privacy-focused entrepreneur and his mission to prioritize privacy and decentralization in managing personal data. He also explains the digital minimalist movement and why its teachings reach beyond the industry. Chris touches on Yorba's collaboration with Consumer Reports to implement Permission Slip and creating a Data Rights Protocol ecosystem that automates data deletion for consumers. Chris also emphasizes the benefits of decentralized identity and storage solutions in improving personal privacy and security. Finally, he gives you a sneak peek at what's next in store for Yorba.


Topics Covered: 

  • How Yorba was designed as a privacy-1st consumer CRM platform; the problems that Yorba solves; and key product functionality & privacy features
  • Why Chris decided to bring a consumer product to market for privacy rather than a B2B product
  • Why Chris incorporated Yorba as a 'Public Benefit Corporation' (PBC) and sought B Corp status
  • Exploring 'Digital Minimalism' 
  • How Yorba's is working with Consumer Reports to advance the CR Data Rights Protocol, leveraging 'Permission Slip' - an authorized agent for consumers to submit data deletion requests
  • The architectural design decisions behind Yorba’s personal CRM system 
  • The benefits to using Matomo Analytics or Fathom Analytics for greater privacy vs. using Google Analytics 
  • The privacy benefits to deploying 'Decentralized Identity' & 'Decentralized Storage' architectures
  • Chris' vision for the next stage of the Internet; and, the future of Yorba

Guest Info: 

Resources Mentioned: 

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