What do you do when business is slower than last year and your first instinct is to slash your prices? In this episode, Kim sits down with Danielle Hobbs, TMA's featured mentor for July and a veteran newborn photographer who has rebuilt her business from scratch multiple times as a military spouse. Danielle shares the honest, grounded perspective that only comes from nearly two decades behind the camera.
In This Episode:
Why lowering your prices is rarely the answer in a slow season, and what to do instead
Creative pricing strategies like entry-point collections and a "secret menu" back pocket offer
How Danielle structures the first 15 minutes of a newborn session for calm, unhurried success
Why lighting matters more than posing, and the case for baby-led sessions
What it really takes to rebuild a client base in a brand new city
The business decision that had the biggest impact on Danielle's success: shooting only what she loves
Whether you're navigating a slower year or building your newborn portfolio from the ground up, this conversation is a reminder that sustainable success is a long game built one client at a time. Danielle is TMA's featured mentor this July, and enrollment is open now. Join us inside the membership to see her brand new unfiltered behind-the-scenes session with a mom, two toddlers, and a newborn: https://themotherhoodanthology.com/photography-mentoring/
Connect with Danielle:
Website: https://www.daniellehobbsphotography.com
Instagram: @daniellehobbsphotography
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
