The Human-Machine Memory Gap: Introducing Distinctiveness Intelligence® with Laura Smith

In this episode Ben Thompson, Senior Account Manager sits down with Laura Smith, Head of Client Strategy to discuss The Human-Machine Memory Gap - a whitepaper launched by ICS earlier this year.
They discuss the research that went into the piece, why it's important for marketers working in SEO or AI search, and how its development informed the launch of Distinctiveness Intelligence, a data-led, behavioural and performance-powered proprietary framework that strengthens visibility, enhances AI discovery and amplifies digital distinctivenes - ultimately helping brands to be remembered by humans, retrieved by AI and chosen by both.