In this season finale, Tom Woods a seasoned creative director with over 27 years in advertising shares his journey, creative process, and thoughts on the future of audio advertising, including AI and social media's impact.
Main Topics
00:00 Introduction to the Podcast and Guest
00:30 Tom's Journey into Advertising
04:25 The Role of a Creative Director
08:30 The Process of Idea to Broadcast
12:20 The Importance of Conversation in Creativity
16:11 Casting and Voice Selection
19:54 What Makes Great Creative?
22:01 The Future of Audio Advertising
23:20 The Evolution of Audio Advertising
26:51 Trends in Audio Advertising
29:35 The Impact of AI on Advertising
34:40 Measuring Success in Audio Ads
37:07 Breaking into the Audio Industry
40:13 Quickfire Questions and Insights
_____
WATCH THE EPISODE AND JOIN THE YOUTUBE COMMUNITY - UCsWcialOz_YFguhKM7GGmQg
QUESTIONS / COLLABORATIONS - AVOAAPOD@GMAIL.COM
JOIN MY VO ACTORS CASTING LIST - https://forms.gle/33nc6pUoKYbUdfiS6
Guest Info - Tom Woods - https://www.linkedin.com/in/tom-w-47b67825/
Additional Resources
Global Radio - https://www.global.com/
Bournemouth Media School - https://www.bournemouth.ac.uk/
AI in Advertising - Industry Insights - https://www.adweek.com/technology/ai-in-advertising-2023/
Sonic Logos Explained - https://www.soundonsound.com/techniques/sonic-logos
You can find me at www.jotroy.com
My E-BOOK https://www.jotroy.com/ebook
Join the community https://www.instagram.com/voaudioadventurepodcast/
_____
All music used in the episode by Phoenix and the Flower Girl can be found here shorturl.at/gipSZ
Listen, rate, and subscribe!
Hosted on Acast. See acast.com/privacy for more information.
