Jon Goodwin joins Aaron Patrick from the Ask the Accountant Podcast Network on the Ask the Accountant Pitstop Podcast, live from Accountex London 2026. They discuss Jon's first experience attending Accountex, the conversations that stood out, the challenges and opportunities facing modern finance teams, and how technology is changing the way business leaders access and use information.
Jon also shares the story behind Stratavor, a decision intelligence platform designed for CEOs, CFOs, and executive teams. They explore how organisations can move beyond fragmented spreadsheets and manual reporting by unifying financial, commercial, and operational data into a single source of strategic insight.
The conversation covers the importance of understanding the full business picture, from P&L performance and cash flow to customer trends, operational metrics, and forward-looking indicators powered by AI-driven analysis. Jon explains why timely, decision-ready insight is becoming essential for leadership teams looking to improve governance, drive performance, and make faster, better-informed decisions.
An engaging discussion packed with practical insights for finance leaders, accountants, advisors, business owners, and anyone interested in the future of business intelligence and strategic decision-making.
🎙️ A big thank you to Mindspace Outsourcing for sponsoring this Pitstop Podcast episode.
Mindspace provides reliable outsourcing services for accountants and bookkeepers, specialising in bookkeeping, payroll, and tax preparation. If you're looking to scale your firm, improve efficiency, or free up more time for advisory work, be sure to check them out.
🔗 Learn more: https://mindspaceoutsourcing.co.uk/
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