As the fourth-generation leader of a family-run business, Nicolás offers a fascinating perspective on navigating the challenges of the Chilean aftermarket, a market as diverse and dynamic as the country itself.

We’ll dive into what makes the Chilean automotive landscape so unique, how Nicolás has embraced innovation and digital transformation to modernize the business, and the crucial role of quality and education in building trust with customers and workshops. Plus, we’ll hear Nicolás’s thoughts on the future of the industry and what it takes to sustain a legacy in a rapidly evolving world.

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Podden och tillhörande omslagsbild på den här sidan tillhör Christian Müller - VP Marketing at TecAlliance. Innehållet i podden är skapat av Christian Müller - VP Marketing at TecAlliance och inte av, eller tillsammans med, Poddtoppen.