🍔🔥 MOOYAH: Better Burger Boom, Secret Menus, and Bird Poop 🔥🍔
This week, Sandy Rose joins me to break down the history of MOOYAH Burgers, Fries & Shakes, a burger chain that emerged from the "better burger" gold rush and somehow managed to stay decent even after private equity got involved. Along the way, Sandy and I debate whether being pooped on by a bird is actually good luck, unpack MOOYAH's aggressively goofy brand voice, and discover that apparently every restaurant chain on Earth is trying to expand into Dubai.
🍔 Founded by Veterans During the "Better Burger" Wave
🤣 The Chain's Extremely Silly Brand Voice
📜 The Hall of Dang and the Magic of Secret Menus
🌍 Dubai Expansion Because EVERYONE'S Doing It
💰 Surviving Private Equity Ownership Without Losing the Plot
🔥 The Heat Lamp: Sandy Claims You Shouldn't Need a Drink with Dinner
💘 Yelp from Strangers: A Cashier Accidentally Helps a Customer Get Laid
💬 COMMENT BELOW: What's the greatest secret menu item of all time?
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🎤 Guest: Sandy Rose
Patreon Producers:
Sue Ornelas, Joyce Van, & Robert McLaughlin
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David Ornelas, Kellie Baldwin, Jeremy Horwitz, Herbert Amaya, Simone Davalos, Scott Bennett, Amy Reinhart, Josef Castaneda-Liles, & Travis Langley
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👉 NEXT WEEK: We head to MOOYAH to review the food and put it to the Chili's Test.
