Welcome to Podcast Profits Unleashed, the show for coaches, consultants, and experts who want to turn conversations into clients.
I’m your host, Karen Roberts, and today we’re talking about one of the biggest mistakes people make with podcast guesting.
They celebrate getting booked.
Five podcasts this month.
50 this year.
A guest spot on a huge show.
Brilliant.
Then what?
Because getting booked on a podcast isn’t a business strategy.
It’s an appointment in your calendar.
The real opportunity is what happens when you stop collecting podcast appearances and start building relationships with the people behind them.
💡 What You’ll Learn in This Episode
✅ Why audience size alone can be a terrible way to choose podcasts
✅ Why a 500-listener podcast could be more valuable than one with 50,000 listeners
✅ Why you should research the host—not simply the show
✅ How to pitch the conversation, instead of sending your biography
✅ Why curiosity creates better interviews and stronger relationships
✅ What to do after the recording instead of disappearing
✅ How becoming useful to podcast hosts can create referrals, collaborations, speaking opportunities, clients, and introductions
✅ Why podcast ROI cannot always be measured in downloads and clicks
🔥 Key Takeaways
- The host matters. The person across the microphone could become one of the most valuable relationships created by the interview.
- Choose people, not simply platforms. Ask: “Who would I genuinely like to know?”
- Your pitch isn’t about you. Show the host why the conversation will matter to their audience.
- Turn up curious. Great interviews feel like conversations—not rehearsed question-and-answer sessions.
- The relationship doesn’t end when recording stops. Follow up. Stay connected. Share their work. Make introductions.
- Give before you ask. Become someone worth knowing, not someone waiting to extract an opportunity.
🎯 Your Action Step
Look at the last five podcasts you appeared on.
Are you still connected to those hosts?
Do you know what they’re working on?
Could you help them, introduce them to someone, or simply restart the conversation?
Don’t pitch them.
Reconnect.
And if you’re new to podcast guesting, don’t start with a goal of 50 bookings.
Start by identifying 10 people you would genuinely love to have a conversation with.
Then find their podcasts.
📚 FREE StoryBank GPT
Want to become more memorable when you get into these conversations?
Karen’s free StoryBank GPT helps you uncover and organise the experiences, lessons, wins, failures, and turning points that demonstrate your expertise.
👉 Access the StoryBank GPT
🎁 Mini Course for Coaches & Experts
Want to grow your business through podcast guesting without cold pitching or awkward sales calls?
Get access to Karen’s exclusive 4-part mini-course, The Podcast Profits Funnel, and learn how to turn listeners into high-ticket clients—automatically.
👉 Get The Podcast Profits Funnel
(Complete it in 5 days to unlock a bonus automation training that’s normally part of Karen’s $5K program!)
🎧 Listen, Subscribe & Review
If this episode changed how you think about podcast guesting, subscribe and share it with another coach, consultant, or expert who is busy collecting bookings but forgetting about the relationships behind them.
👋 Final Thoughts from Karen
The podcast isn’t necessarily the opportunity.
Sometimes it’s simply the introduction that creates the opportunity.
Stop collecting appearances.
Start building relationships.
Be heard. Be trusted. Get clients.
— Karen Roberts
