Episode 692 Do Not Do This In Your Email Marketing With Rob Cairns

In this episode of The SDM Show, host Rob Cairns breaks down the number one mistake businesses make when sending email newsletters and marketing blasts: using a do-not-reply address. Drawing from a real-world example, Rob discusses why treating email like one-way broadcast media harms customer engagement and relationship-building. He explains how opening two-way conversations with your subscribers creates real business value, regardless of the email service provider you use.