In our 8th episode of World Open Innovation Conversations, we speak with Prof. Saras Sarasvathy (Professor Emerita, Darden School of Business, University of Virginia), the originator of the theory of effectuation, for a conversation that lives exactly where she does, yes, at the boundary between entrepreneurial practice and rigorous research.

Key highlights from our conversation:

  • Where effectuation really comes from
  • The big surprise: Experts don't predict the future better than the rest of us. 
  • Effectuation meets open innovation
  • Sneak peek at WOIC 2026

✨ The big takeaway? In a world of open, abundant resources, the entrepreneurial edge is committing wisely to the partners who show up.

Saras Sarasvathy will be our keynote speaker at the World Open Innovation Conference 2026 this November in Kaunas, Lithuania.

WOIConversation hosted by Marcel Bogers and Marisol Menendez. Organized by: Salar Alizad Poursaeidi.

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