This is Digital
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The 10-Second Customer Journey with AMA’s Todd Unger

This is Digital
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What is the 10-second customer journey? Todd Unger, Chief Experience Officer and Senior Vice President of Marketing & Member Experience at the American Medical Association, discusses the importance of breaking down silos to create seamless customer experiences. He offers insights from the AMA’s digital reboot and his new book, The 10-Second Customer Journey.

In this episode:

  • Universal challenges in the digital landscape
  • What is a Chief Experience Officer anyway?
  • Breaking down silos and overcoming friction for a seamless experience
  • The 10-second customer journey
  • The role of storytelling in marketing
  • The American Medical Association’s digital reboot
  • Creating a vision for change
  • Advice for Chief Experience Officers
  • Harnessing the power of AI

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