We all know the planet is in trouble. So why does so much of what we hear about it make us want to look away? Fear, guilt, doom, jargon: the way we talk about sustainability might be doing as much harm as good.
Sarah Bassett has spent years doing the opposite. As a sustainability communicator and content creator, she has built an audience by making the planet feel like something you can actually do something about, in a way that is warm, human and refreshingly free of shame.
In this episode, inspired by a talk called "The Words That Make People Care About the Planet", Lottie sits down with Sarah to talk about the craft of climate communication: the language that makes people lean in versus switch off, why guilt is such a poor motivator, and how any of us can bring the people around us along without the eye-rolls. It is a conversation about words, but really it is about how we get more people to care, and to act.
If you’re looking for more ways to save money while living sustainably, my book “365+ Ways to Save the Planet and Your Money at the Same Time” is available now — http://bit.ly/48Fs4CE
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Thanks for tuning in, and I’ll catch you next time!
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