Most business advice will tell you that before you create a new offer, service or product, you need to do some market research and ask your customers what they want.
I disagree.
Because the people telling you what they’d “totally buy” aren’t always the people who actually buy and listening to every request can quickly turn a simple business into a confusing mess. In this episode, I’m sharing why I think there’s a better way to decide what you sell... and what it requires you to believe about yourself first.
Tune into this episode to learn:
The problem with letting your customers tell you what you should sell
Why the thing your clients think they need may not be the thing that actually gets them the result
The question I want you asking instead the next time you’re tempted to poll your audience
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
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“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
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